Services

Two lanes. One operator.

Operations on one side, marketing systems on the other, AI and automation tying them together. I map how the business runs, then I build it.

Online education and course businesses

Onboarding, support and delivery eat the week. Email deliverability is quietly killing sales.

Marketing, SEO and content agencies

Delivery lives in the founder's head. Every editor, writer and client gets chased by hand.

Coaching and mastermind businesses

Growth outran the systems. Manual onboarding, loose accountability, the founder as the bottleneck.

Ways to work with me

Four engagements, compared.

Three ways in. Fixed scope when the problem is clear, monthly when you want the ops function owned. Every engagement ends with a handoff, not a dependency.

Fixed scope

90-Day Operations Rebuild

I audit how your business runs today, design the structure, then build it: ClickUp workspace, SOP database, KPIs and weekly scorecards, plus automation for the repetitive work. You finish with a system your team actually uses and an operation that runs without you in every loop.

Best for
Founders scaling faster than they are organized. The team is growing but the systems are not.
What is included
  • Audit and ops map
  • ClickUp workspace and SOP database
  • KPIs and weekly scorecard
  • Automation of the repetitive work
  • Team training and handoff
How it starts
A 30-minute call, then two weeks of listening and mapping before anything gets built.
Book a call
Fixed scope

Marketing Ops & Funnel Tune-Up

I map your funnel, CRM and email flows, find where leads and revenue leak, then rebuild the broken parts. GoHighLevel or ActiveCampaign setup, automated nurture, tracking and clean reporting so you can see what is working.

Best for
Agencies with a leaking funnel. Traffic and leads exist but the conversion or follow-up is broken.
What is included
  • Funnel and CRM audit
  • Nurture and follow-up automation
  • Deliverability and list hygiene
  • Tracking and reporting
How it starts
A 30-minute call, then a funnel and CRM audit to find where leads and revenue leak.
Book a call
Monthly

Fractional Operator / Integrator

I run your operating rhythm: weekly priority meetings, KPI tracking, owner accountability and execution across the team. I turn your ideas into sequenced 90-day priorities and hold the line so focus stays where it matters.

Best for
Founders who want the ops function owned. Teams with no single source of truth. Tasks live in inboxes, decisions get lost and the week runs on memory.
What is included
  • Weekly team meeting and one-on-ones
  • KPI scorecard
  • 90-day priorities
  • Hiring and onboarding support
How it starts
A 30-minute call, then we set the weekly rhythm and the first 90-day priorities.
Book a call
Project

Custom AI tools and dashboards

A dashboard that pulls your tools into one view, an agent that does the overnight work or a self-hosted replacement for a tool you pay too much for. Built hands-on in Claude Code, n8n and Supabase, with a working prototype before you commit.

Best for
Founders who want AI in the business but not AI for the sake of it. Working systems, not experiments.
What is included
  • Working prototype first
  • Built on infrastructure you own
  • Self-healing with alerts
  • Documented handoff
How it starts
A 30-minute call, then a working prototype of the system before you commit.
Book a call

Not sure which one fits? That is what the call is for. We work out the right shape together.

What I do

The work, in three areas.

Most engagements touch more than one. Operations and marketing feed each other. AI and automation are what make both run without constant input.

01

Operations

The operating backbone. SOPs, ClickUp, KPIs and weekly scorecards so your team knows what to do without being chased.

  • ClickUp workspace design and team workflows (5 years as workspace architect)
  • SOP database and onboarding so nothing depends on one person
  • KPIs, weekly scorecards and owner accountability
  • Weekly rhythm: Monday team meeting, short one-on-one KPI check-ins
  • Hiring systems with paid test tasks, remote teams of 10-15 plus contractors
02

Marketing Systems

The engine behind the marketing. Funnels, CRM, email and tracking rebuilt so leads stop leaking and you can see what works.

  • Funnel rebuilds and conversion fixes (checkout +18%, webinar-to-call 15-20%)
  • CRM and email automation: GoHighLevel, ActiveCampaign, Pipedrive (7 years)
  • Deliverability and list hygiene (65% → 93%, open rates 30% → 65%)
  • Tracking and attribution: GA4, GTM, server-side conversions to Google and Meta
  • Paid ads oversight. I manage the media buyers, I do not buy the media myself
03

AI & Automation

Custom tools, dashboards and agents built hands-on in Claude Code, n8n and Supabase. The repetitive work runs overnight. The judgment calls come to you.

  • Custom dashboards that pull your scattered tools into one live view
  • AI agents on a cloud server that scrape, score, research and route leads into your CRM
  • Self-healing automation: a checkup decides done, real failures alert, risky changes wait for your one-click approval
  • Self-hosted replacements for pricey SaaS (my own Miro, Loom and meeting notes)
  • A working prototype of your system before you commit, not a slide deck
How I work

A process that ends with a system that holds.

Same four steps every time. The specifics differ by business but the sequence does not.

  1. 01

    Audit

    First two weeks I listen and watch. Where your time goes, what falls through the cracks, where the friction lives. Then I map the whole operation on a board.

  2. 02

    Design

    We build a priority list together and set the KPIs. What is an emergency, what can wait. The structure, tools and team flow that fit how the business actually runs.

  3. 03

    Build

    ClickUp set up properly, SOPs so the same mistake does not happen twice, CRM and the automation that takes the manual load off the day. I build it myself, hands-on.

  4. 04

    Handoff

    Train and hand off so it runs without you in every loop. Without me in every loop too. You are not locked into me forever.

Questions

Things people ask first.

Book a call
Do you build it or just plan it?

Both. That is the point. I map how the business runs and design the structure, then I build it myself, hands-on in Claude Code, n8n and ClickUp. Where it needs more hands than mine I hire and lead the right people to run it.

Where are you based and what hours do you work?

Stockholm, on CET hours. That gives a full overlap with EU and UK teams and a solid morning overlap with the US East Coast. I will stretch outside those hours when something is on fire.

Fixed scope or monthly?

Either. Fixed scope when the problem is clear, monthly when you want the ops function owned. We work out the right shape on a short call.

Do you run paid ads?

I manage media buyers, I do not buy the media myself. I build everything around the ads: tracking, server-side conversions, the lead flow into the CRM and the follow-up.

Which tools do you work in?

ClickUp and WordPress daily for years. GoHighLevel, ActiveCampaign and Pipedrive for CRM. Claude Code, n8n and Supabase for the builds. Shopify, GA4, GTM, Slack, Notion, Google Workspace. If you use something else I pick up structured tools quickly.

How fast can you start?

Short notice. The first two weeks are listening and mapping, so the sooner they start the sooner the build does.

Can I see examples before a call?

Yes. Tell me about your setup and I will send a short video walking through the systems closest to your situation, on sample data. Or book the call and I will share my screen.

Let's fix the bottleneck.

Tell me where your business is losing time. I will show you how I would fix it.

Book a callSee case studies

A 30-minute call. I reply within one working day.